Working with the BrandEx team at Havas London, I helped develop the global brand refresh of Asahi Super Dry, creating a distinctive identity system inspired by a Japanese principle of juxtaposition.
Balancing the crisp precision of Asahi's Karakuchi taste with the curious spirit of modern Japan, the system establishes a visual language that feels distinctly Japanese - refined, energetic and full of discovery.
Apex Construction
Brand Guidelines
Brand Guidelines
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