We made Louie the Fly Australia’s most wanted by placing a $10,000 bounty on his head during one of the nation’s worst fly seasons, sparking a nationwide manhunt. Blending classic “wanted” tropes with modern technology, the campaign used an interactive app, OOH activations, fly posters, social videos, and influencer-led content to engage Australians. This innovative, gamified experience transformed everyday flies into living, buzzing advertisements.